As part of my Digital Marketing course, I built this website to apply the concepts and tools I am learning in class to real-world contexts. Throughout the semester, I will connect this site with key digital tools, such as Google Analytics 4 (GA4), Google Search Console (GSC), and email automation, and use them to understand how online content performs and how users interact with a website.
In this course, I am learning the foundational skills of digital marketing: search engine optimization (SEO), content marketing, social media strategy, and analytics. I am also practicing how to use AI tools for content creation, keyword research, image generation, and data-driven decision-making. The goal is not only to understand digital marketing in theory but to apply it in a practical and measurable way.
To make the learning meaningful, I selected two companies that I am personally interested in. Throughout the semester, I will create content and analyses related to these companies. This project allows me to demonstrate my skills, contribute insights that may be useful for the companies
Schedule: This website will publish blog posts according to the schedule below. The placeholder names ‘Company A’ and ‘Company B’ will be updated with the actual company names by February 2nd.
2/2: Customer Persona for Company A
2/2: Customer Persona for Company B
3/9: Content creation with AI for company A: Customer persona, Search Engine Optimization (SEO), Content creation, Image creation
3/30: Content creation with AI for company B: Customer persona, Search Engine Optimization (SEO), Content creation, Image creation
4/6: Review analysis for A
4/13: Review analysis for B
4/20: Web analysis
5/4: Final report ”